Hygiene Components Suppliers Respond To Change-www.qzniso.com

Hygiene Components Suppliers Respond to Change

The hygiene market continues to evolve. Diapers are getting thinner, softer and better fitting; adult incontinence product lines are expanding to meet the varying needs of sufferers; and the feminine hygiene market is evolving, giving women more choices than ever before. Behind this evolution is the suppliers of films, laminates, adhesives, stretchable components, fasteners and all of the other parts of hygiene products that make some of the most sophisticated products available on the consumer market.

This market diversification, caused by a combination of industry consolidation and expansion into new product categories—is not only creating the need for sophisticated raw materials but also for products that foster flexibility that allows hygiene manufacturers to quickly adjust their production lines without significant loss of time, or money. New products in adult incontinence, where the users have more of a voice than in its closest relative baby diapers, have changed the way the entire supply chain is looking at the market.

“As seen in the last decade, the exponential growth of the adult incontinence category has shifted product innovation priorities,” says Ivan Soltero, strategic marketing manager, Conwed Plastics. “When the main priority was baby diapers, for example, creating the next-generation stretch laminates was not necessarily a key challenge on anybody’s board. Absorption, nonwoven innovation and product design were all features focused on performance and as long as babies did not have allergic reactions, or unfit designs, a product was considered efficient and cost-effective.”

A whole new game presented itself when adult incontinence users started giving their opinion about the performance, fit and comfort of the products available in the market, Soltero adds. “The hygiene industry is slowly evolving, similarly to the apparel industry, where consumer feedback can impact the direction of design and innovation,” he says. “Listening to users complain about briefs and underwear that work, but are not comfortable or discreet has pushed suppliers, manufacturers and OEMs to include comfort as an imperative variable into their design efforts.”

Generally speaking, hygiene manufacturers regularly incorporate new features or improvements in their hygiene products without much fanfare. However, normally closed-mouth First Quality Consumer Products, a manufacturer of private label and branded baby diapers, feminine hygiene items and adult incontinence products that also has a significant nonwovens operation, announced last month that it was bringing a new standard of performance to absorbent hygiene products through its ingredient brand, Dri-Fit.

Dri-Fit, which has been incorporated into First Quality’s Prevail incontinence products as well as store brand feminine care and incontinence products, helps promote skin health by managing consumers’ microclimates – the small layer of air between skin and whatever consumers are wearing. Dri-Fit provides features that reduce pressure, moisture and temperature to ultimately help keep skin more dry, comfortable and healthy.

“While millennials are leading the demand for store brand products, we’ve also seen a growing interest across older demographics and want to help consumers of all generations feel more natural when experiencing periods or incontinence,” say First Quality executives. “As an industry leader in the manufacturing and supply of store brand feminine care and incontinence products, we want products featuring the Dri-Fit logo to be known as innovative, accessible, and affordable options for consumers.”

First Quality is so bullish about this innovation that it has also launched its first ever national campaign for the technology, saying that the technology helps consumers “Feel More Natural.”

Hygiene Components Suppliers Respond to Change

Hygiene Components Suppliers Respond to Change

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