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K-C Launches U by Kotex Fitness



Line of tampons, pads and liners target girls and women who exercise

In new research from U by Kotex, three in five women surveyed stated it is more difficult to exercise during their period and the majority reported opting for less challenging workouts.

U by Kotex is hoping to rid barriers with the launch of its latest innovation – U by Kotex Fitness. To meet the needs of people experiencing a period, the brand is introducing three new product offerings, including:
  • U by Kotex Fitness Tampons with a plastic FITPAK. The durable, compact, and discreet, FITPAK is designed to keep tampons ready for use.
  • U by Kotex Fitness Liners have DualFlex Zones that move with the body to keep protection where it's needed.
  • U by Kotex Fitness Ultra Thin Pads are shaped to fit and flex with the body, to stay in place.

Leading the conversation about working out during a period is yoga teacher and body positivity advocate Jessamyn Stanley. The intent of U by Kotex Fitness is to open an honest dialogue about working out during a period, which is why the brand partnered with Jessamyn, who has accumulated an Instagram audience of 283K+ followers because of her ability to approach honest and authentic conversations.

“We have to get rid of that stigma of not being able to talk about totally normal parts of our bodies,” explains Stanley. “I talk to my students about having your period and practicing yoga quite frequently. There is strength in these things we’ve been taught to be embarrassed about.”

“U by Kotex is proud to be working with Jessamyn Stanley to help women feel confident and comfortable in their bodies,” says Kade Applegate, brand manager U by Kotex at Kimberly-Clark. “She represents women beyond the traditional notions of fitness into a holistic view of health and wellness. Her straightforward attitude, killer moves and admirable confidence is the embodiment of the spokesperson we want to represent U by Kotex Fitness.”

This launch is intended to expand on the brand’s commitment to creating real change and making things better when it comes to periods, period experiences and the feminine care category.

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