A Wipe for Beard Maintenance

Inspired by “Movember,” also known as No Shave November—the month in which men grow out their facial hair to raise awareness and funds for men’s health programs—Kyle Larocco founded Zekes Beard Wipes.   Larocco grew out his beard in “Movember” 2014, and his girlfriend hated it. “When asking her why the hatred towards beards, she said, ‘because they’re ugly, dirty, things get stuck in it, and it smells funny...it just doesn’t look good,’” he says.   Even friends were complaining, and finally Larocco realized he couldn’t ignore them anymore. The itch, the dry flakey skin, smells, and worrying about what to eat was getting to him. “That’s when I came up with Zekes Beard Wipes—a mobile bath for your beard,” he says.   The wipes, which launced on November 1, are made with essential oils such as coconut oil, jojoba oil, and argan oil, specifically selected because they are optimal for cleaning and conditioning beards. The wipes also include aloe to condition skin where it can be most irritated, especially for new beard growers. “We stayed with the basics—the most natural compounds to keep our wipes hypoallergenic,” he explains.   The 46-square-inch wipes are thick, durable, elastic and stretchy, according to Larocco. They are available in a 10 pack or 30 pack of individual wipes. “The 10 pack is shaped like a cigarette box so it’s discreet and easy to carry,” he says. “Don’t get us wrong, beard oils and beard balms have their place. But the bar, the game, the office, or wherever you might wind up on a given evening - aren’t it. Zekes Beard Wipes are portable, practical and perfectly suited to the job of keeping your beard looking its best on the go.”   Next in the pipeline for Zekes Beard Wipes is a “manly” scented wipe.