Hygiene Products Market Analysis

Asia Pacific feminine hygiene products market has experienced diversified trends across countries such as Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand.

With the rising consciousness of feminine hygiene, women are now turning towards premium products such as panty liners and shield, tampons and disposable razors and blades instead of using common sanitary products. At present India is comparatively smaller market for feminine hygiene products however, this market is expected to witness robust growth during the forecast period growing at a high CAGR. The increasing numbers of working women across urban India is supporting the growth of sanitary products. The manufacturers are creating awareness by distributing free samples in rural India and the central Government is organizing free sanitary towel distribution program "ASHA" for rural secondary school girls. The program is becoming popular and this in turn is expected to increase the sales of sanitary towels during the forecast period. In India still 70% is rural population, so manufacturers have big opportunity to tap the market. The scope of the report provides manufacturers, suppliers and distributors a clear idea about the present and future market scenario that helps them to formulate their business strategies accordingly.

Feminine hygiene products are sold through a variety of channels. Distribution of products is another area of significant value addition. Major distribution channels such as drug stores and pharmacies, health and beauty stores, supermarkets and hypermarkets, convenience Stores are among the most preferred destinations or channels for the sale of condiments sauces. Supermarkets and convenience stores have become popular channels for purchase of goods due to improvement in the standard of living of people in Asia Pacific. Supermarkets and hypermarkets are likely to dominate the distribution channel by 2020. Emerging markets such as Australia, South Korea, New Zealand, Indonesia, and Hong Kong are anticipated to witness a significant increase in usage of feminine hygiene products due to increased disposable income in near future.