SCA and its leading incontinence brand Tena have launched the Tena Men Protective Shield, specifically designed to help men deal with light urine leakage.   

The Tena Men Protective Shield is incredibly thin and perfectly shaped to help men deal with urine leakage, and also features an ultra-absorbent core.  

 A unique feature of the Tena Men Protective Shield is the color. Unlike any other Tena product, it is black, making it distinctly masculine and suitable for darker underwear often worn by men. 

“With a more innovative and masculine product, Tena Men is hoping to drive male consumers towards purpose made products to help them keep control of their urine leakage. The majority of men are either ignoring the issue or turning to homemade protection which is often neither effective nor suitable, making it ever more important that they are aware of the products available to help them live a better life,” says Paul Dennis, global brand innovation manager Tena Men Protective Shield is currently available in the U.K., the Netherlands and Belgium.