Babycare, one of China’s leading mother & baby brands, has officially launched its diaper products in more than 170 Kids Plaza stores across Vietnam. This milestone signals the rapid rise of premium diaper consumption in Southeast Asia and highlights new opportunities across the hygiene raw material supply chain.

Vietnam’s Mother & Baby Market is Booming

According to Nielsen, Vietnam’s mother & baby market reached USD 7 billion in 2023, with an annual growth rate of 30%–40%.

Kids Plaza, a top-three mother & baby retailer in Vietnam, plays a major role in shaping consumer purchasing trends.

Despite the rapid expansion, modern retail channels account for less than 20% of the market, indicating significant room for premium brands — and for raw material suppliers supporting these brands.

As more high-end brands enter Vietnam, the demand for quality hygiene raw materials—such as 3D topsheet nonwoven, absorbent cores, PE breathable films, hot air nonwoven, and fluff pulp—continues to grow.

This brings new sourcing opportunities for Quanzhou Niso Industry Co., Ltd., a global one-stop supplier for hygiene raw materials.

Premium Diapers Drive Innovation in Raw Materials

The Babycare diapers entering the Vietnamese market feature:

1.2D (denier) ultra-soft topsheet fibers

Added sterol skin-care ingredients to reduce diaper rash

3D embossed topsheet structure for enhanced breathability and dryness

Such advanced diaper performance requires stable supply chains and high-quality raw materials — areas where NISO excels.

NISO provides a full range of hygiene materials, including:

· 3D perforated & embossed nonwoven

· High-absorbency SAP and composite cores

· PE/clothlike backsheet films and breathable films

· Hot air nonwoven & spunbond nonwoven

· Diaper frontal tape, side tape, hook tape

· Raw materials for baby, adult diapers & sanitary napkins

NISO: Reliable Partner for Southeast Asia’s Rapidly Growing Market

With fast-growing consumer demand in Vietnam, Thailand, Indonesia, and beyond, diaper manufacturers are increasingly seeking stable, high-performance material suppliers.

NISO supports global customers with:

*Consistent quality

*One-stop sourcing solutions

*Large export volume and fast delivery

*Strong industry expertise

As premium brands like Babycare accelerate expansion in Southeast Asia, the hygiene material supply chain will continue to experience strong growth — and NISO is ready to partner with manufacturers worldwide.